TNM terminates Eli Njuchi’s ambassadorship.
What went wrong? Is the next Matafale slowly losing the grip of influence he has among the youth? Is TNM facing financial struggles that they can’t sustain the relationship? Or maybe Eli didn’t bring in the desired impact?
All in all, it’s usually sad when corporates disassociate themselves from artists. The music industry needs the corporate world to progress.
This is a wake up call to Eli and his management.
The fans need more content. Relevance is easily lost if there is nothing people talk about. Kudos for the why song and the why challenge… It’s bringing back attention to the dancehall prodigy.