Hip Hop die hard fans would probably say that besides being a culture and music genre, Hip Hop is a highly competitive sport.
Many would likely liken Hip Hop to a physical contact sport like Boxing or Mixed Martial Arts (MMA).
Hip Hop is confrontational. When it comes to battle raps, freestyles or cypher sessions, it’s like stepping into a ring. It’s a war zone.
You through punches, kicks, elbows, headbutts and anything at your disposal. You hit or get hit. Either way, the goal is to win.
In a bid to create hype and promote his upcoming album, award winning rapper Phyzix initiated a freestyle challenge which has created a social media storm across the country.
To level the playing field, the freestyle challenge is being judged by fellow Hip Hop heavyweights namely Rina, 3rd Eye, Slessor and Barry One.
Up for grabs are cash and non cash prices including 100k, 30k, 20k and free studio sessions, free beats, free photoshoots respectively.
This far, the challenge has predominantly been for up and coming artists which Phyzix thinks is a good thing as a stepping stone to greatness.
To say the least, the challenge has brought back the much needed hype which Hip Hop fanatics have longed for years.
In fact, the challenge was supposed to end last Friday on 12 March but was later postponed due to an unprecidented number of entries waiting to be reviewed.
With such an overwhelming response, the flaws freestyle challenge harshtag is currently Malawi’s top social media trend. By and large, “Flaws” is Malawi’s best marketed album in history, thanks to Phyzix.
Phyzix has silenced critics and defied the odds, dropping hit after hit and album after album.
He is a rapper with most albums in Malawi Hip Hop industry, followed by 3rd Eye.
Phyzix currently has 5 awards.
Last year alone, he won Artist of the Year, Song of the Year, Album of the Year at Malawi Hip Hop Awards and UMP awards namely Hip Hop Act of the Year and Album of the Year.
With a career spanning almost two decades, Phyzix has 13 albums under his belt. As if that is not enough, his 14th album titled “FLAWS” is scheduled to drop on 26 March.
Among other high profile artists, “FLAWS” album features award winning Zambian rapper, Slapdee.
Credit must be given where it’s due. Congrats Phyzix and good luck to all Flaws Freestyle Challenge finalists.